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Double 11 Day : big buzz for Tmall in China

Every year, on 11 November, China celebrates the “Double 11 Day”, a day for single people. Invented by some students in Nanjing in the 1990’s, this day of celebration has quickly become a “commercial celebration”, during which millions of companies and brands grant discounts and slash prices – especially on sales websites – to encourage consumption.

Will the 12.12 be another 11.11 huge e-commerce success in China ?

12.12 or “double 12” is Taobao’s second shopping festival in China.
On December 12, Taobao (the largest online marketplace in China with over 7 million vendors and around 800 million products), has launched its second shopping festival called 12.12 or double 12.

11.11: Symbolizing the power of China’s e-commerce market

11.11 is coming soon! Are you ready for crazy shopping online? Because this is what it is about: a hugely gigantic online shopping event occurring on the 11th of November. This day is a perfect representation of how developed and how powerful is the e-commerce market in China.

China e-commerce: the same day delivery challenge

China is the biggest e-commerce market in the world and this market is still growing quickly.
But there is a challenge: the 2 biggest company still struggle to deliver and reach shoppers in the rural areas (where commercial trucks cannot easily access). The logistics is still a key factor in Alibaba and JD success