Introduction to Healthcare Products Distribution Channels
1. Cainiao Warehouse Distribution
We have established in-depth cooperation with Cainiao Network, leveraging its mature intelligent logistics system and extensive warehouse coverage across the country. By storing our healthcare products in Cainiao's standardized warehouses, we realize efficient inventory management, including real-time monitoring of stock levels, automated order processing, and fast order fulfillment. This cooperation not only shortens the delivery cycle—enabling most orders to be shipped on the same day or the next day—but also ensures the stability of product quality during storage and transportation through Cainiao's professional temperature control and quality inspection mechanisms, enhancing consumer trust in our products.
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2. Mini Program Distribution
The WeChat mini program serves as our important front-end for direct-to-consumer distribution. Combining the high user stickiness of WeChat and the convenience of mini programs (no need for downloading and installation), we have created a user-friendly purchasing platform. On the mini program, consumers can easily browse product details, understand the efficacy and usage of healthcare products, and complete the purchasing process with one click. Meanwhile, we have launched a series of preferential activities and member exclusive services on the mini program to further stimulate consumption demand and enhance user loyalty. The mini program also provides accurate user data analysis, which helps us optimize product selection and marketing strategies.
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3. Self-Owned Website "Watrem" Distribution
Watrem, our self-owned official website, is the core carrier of our brand image and independent sales. The website features a clear layout and complete functional modules, covering product display, online shopping, brand story, after-sales service, and other sections. We focus on creating a professional and trustworthy online shopping environment for consumers—by posting authoritative product certifications, detailed ingredient introductions, and real user reviews, we effectively resolve consumer concerns about healthcare product quality. In addition, the self-owned website supports multiple payment methods and provides personalized customer service, ensuring a smooth and enjoyable shopping experience for users. As an independent channel, Watrem also helps us reduce reliance on third-party platforms and improve profit margins.
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Product Image & Description Design
Offline distribution is an important part of our distribution network, relying on our years of accumulated customer resources and industry connections. We have established stable cooperative relationships with a large number of offline channels, including pharmacies, health management institutions, and specialty stores for healthcare products. Through these offline terminals, consumers can intuitively understand and purchase our products, and receive professional purchasing guidance from on-site staff, which is particularly important for the healthcare product category that requires in-depth communication. We also conduct regular training and marketing support for offline partners to improve their sales capabilities and jointly promote the expansion of product market share. The offline channel not only enhances the visibility and credibility of our brand but also forms a complementary development pattern with online channels.
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Let’s make something awesome together
Relying on the above multi-channel distribution system and the customer resources accumulated over the years, we have established a solid market foundation in the healthcare products industry. In the future, we will continue to optimize the layout of distribution channels, integrate online and offline advantages, and provide more high-quality healthcare products and convenient purchasing services for consumers.
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